Dec 2, 2013

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Smaug the Dragon revealed in Auckland

Air New Zealand today revealed Peter Jackson’s theatrical interpretation of the mythical Dragon Smaug to the world, ten days ahead of the release of The Hobbit: The Desolation of Smaug in theaters.

A Boeing 777-300 aircraft with the 54 metre (177 feet) long Dragon emblazoned on both sides was unveiled in Auckland this morning, making Kiwis the first in the world to see the iconic Dragon in all his glory.

Weta Digital designed the graphic especially for Air New Zealand. “Capturing Smaug’s presence and the amazing detail in his design while accommodating the windows, doors and wing shape was quite a different experience for us,” said Visual Effects Supervisor Eric Saindon of Weta Digital. “It was great to see Smaug brought to life, and he appears even larger in the film!”

The aircraft is headed to Los Angeles, arriving just in time for the premiere on Monday, December 2.

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Nov 21, 2013

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Journey through Middle-earth in a new Google Chrome Experiment

Not all those who wander are lost… Journey through Middle-earth in a new Google Chrome Experiment available here:

The online experience takes fans through an adventure that unfolds across an interactive map of Middle-earth. Users can zoom in to explore Trollshaw Forest, Rivendell and Dol Guldur, with new locations set to be added in the weeks ahead. Each destination on the map gives the visitor access to its history and the characters who inhabit it, or presents unique survival challenges in which fans can test their wits.

“Journey Through Middle-earth” is the first Chrome Experiment designed to bring a full 3D experience to mobile, with technology support for WebGL in Chrome for Android on devices with high-end graphics cards. Although WebGL isn’t supported on iOS, Chrome users can still experience most of “Journey Through Middle-earth” on their iPhones and iPads.

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Nov 20, 2013

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“Middle Earth Is Closer Than You Think”

This just in from Peter Jackson on Facebook: “Our friends at Air New Zealand are really getting in behind the upcoming launch of The Hobbit: The Desolation of Smaug. Check out their latest video creation!”

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Nov 13, 2013

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Middle-earth: Shadow of Mordor game announced

Warner Bros. Interactive Entertainment today announced Middle-earth: Shadow of Mordor, a next-generation, third-person action game that takes place in Middle-earth, set before the events of The Lord of the Rings, exploring a new story of vengeance and redemption.

In Middle-earth: Shadow of Mordor, gamers take on the role of Talion, a valiant ranger whose family is slain in front of him the night Sauron and his army return to Mordor, moments before his own life is taken. Resurrected by a Spirit of vengeance and empowered with Wraith abilities, Talion ventures into Mordor and vows to destroy those who have wronged him. Through the course of his personal vendetta, Talion uncovers the truth of the Spirit that compels him, learns the origins of the Rings of Power and ultimately confronts his true nemesis.

Middle-earth: Shadow of Mordor will be available for PlayStation, Xbox and Windows PC. For more information, visit

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Nov 13, 2013

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Latest Desolation of Smaug goodies

Warner Bros. has unveiled a few new treats for fans of The Hobbit this week. First up is this Cast Moments art…

They’ve also updated the Hobbit Wallpaper Generator app with a new tapestry image, which you can peep below.

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Nov 8, 2013

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Ed Sheeran on working with Peter Jackson

Ed Sheeran tells Entertainment Weekly that The Hobbit was the first book his dad read to him as a child and working with Peter Jackson was “fantastic.” Read the article here.

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Nov 6, 2013

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“I See Fire” Music Video

This just in from Peter Jackson: “We have a tradition in our Tolkien films of having a song over the closing credits. It’s very important that the song feels right for the world of the movie – and also carries the emotional resonance of the end of that particular film.

The Desolation of Smaug is no different. The ending of this film requires a voice and sensibility that will allow an viewer to process what they have just experienced.

It’s always tricky to think of the right person to create and performance these songs. Someone who shares our passion for Tolkien, and somebody who is prepared to respect the film.

This year we are thrilled to have Ed Sheeran write and perform our closing song, “I See Fire”…

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